w.y.t. is not a copy shop. It's a bunch of writers, linguists, editors and brand specialists. What unites them is one passion: Damn. Good. Copy. For their visual identity it only made sense to make typography the hero. A well crafted sans serif typeface gives the brand a solid look and stands for one of their main goals: craft to last. Elements such as rough image-cut-outs, animations or 3D typography nods to retro copy shop aesthetics. But most of all, it's a representation of the charming, forward thinking team at We.You.This.
Graphic Design Brand Design Art Direction Web + Interface Design
3D and animation by Thomas Spieler ABC Social by Dinamo